Pipeline you can forecast.
Sunny is the go-to-market team for B2B software companies that have a product and need a repeatable way to sell it. Positioning, demand, and the systems that connect the two.
First work ships in 14 days
We run go-to-market like engineering.
- 01
Diagnose
We audit the whole funnel before touching it: positioning, pricing, channels, and what your CRM actually says about where deals stall. You get the findings whether or not we work together.
WK 01–02 - 02
Build
We rebuild the pieces that are costing you deals, and we ship them. Messaging, site, sequences, campaigns. Every change tied to a number agreed up front.
WK 03–06 - 03
Compound
Regular reporting against that number. What works gets more budget, what doesn't gets cut. You keep the playbooks and the systems either way.
WK 07+
Get your GTM teardown.
Free, custom to your category.
Three programs. One quarterly number.
- /01
GTM foundations
Positioning, ICP, pricing, and messaging rebuilt from customer evidence. The layer everything else compounds on.
4–6 wkBook intro - /02
Demand programs
Always-on acquisition across the channels your buyers are actually in, run against a pipeline target instead of a traffic target.
12 wk minBook intro - /03
Launches
Coordinated launches for new products, features, and categories. One moment, every channel, measured end to end.
2–4 wkBook intro
MEMO / FROM THE DESK OF KAREEM YAKUBU
Most agencies sell activity. You don't have an activity problem.
Every agency I worked with as an operator sold motion. Decks, dashboards, more campaigns. None of them could draw a straight line from what they did to a number a CFO would defend. So I built the one I needed: one Slack channel, one weekly report, and every program tied to pipeline, revenue, or the logos you want on the wall.
What people actually ask.
★ NOW BOOKING / Q4 2026
Move the number.
Drop your work email. We'll send back a short teardown of your current go-to-market. Free.
- ✓ Custom GTM teardown
- ✓ Built by operators, for operators